Levi's asks you toget rid of your jeans

Levi Strauss SA is asking customers to recycle their jeans in its "Get Rid of your Jeans for Good" campaign. Donate any pair of jeans to your local Levi's store in return for a discount off a new pair. Money raised will go to charities working with HIV/AIDS sufferers.

Last year this initiative enabled Levis to donate 11 834 pairs of jeans to people in need.



For one month, until 8 November, 2010, consumers will be able to bring their old pairs of jeans - any brand, colour, style or size, as long as they are still wearable - to any Levi's store. For every pair of suitable jeans that are donated, you will receive a voucher that entitles you to a discount of either R100 or R150 off your next purchase of Levi's jeans. All jeans collected will be donated to two very worthy charitable organisations who support communities affected by HIV/AIDS.



National Strategic Plan



Kheth'Impilo's mission is to support the South African Department of Health in achieving the goals outlined in the National Strategic Plan for the scale up of quality services for the management of HIV/AIDS in the Primary Health Care sector. The Topsy Foundation seeks to address the effects of HIV and AIDS by intervening in the lives of individuals infected and affected by HIV and AIDS, as well as addressing the plight of affected children, by attending to their basic needs. Levi Strauss has a long history of giving back to the communities in which its jeans wear is produced and sold, so this campaign is a natural extension of the company culture.



"Ubuntu" Award



"Levi Strauss & Co has a proud history of being actively involved in many corporate social responsibility initiatives and was recently acknowledged for this when winning the 'Ubuntu' Award at the 2010 Loerie Awards," said Debbie Gebhardt, Levi's marketing director. "The company is very aware of the social, health and environmental challenges that our world faces and is committed to developing a business model that is sustainable in every way."



For more details, listen out for the ads on YFM, Heart FM and Good Hope FM or go to the Levi's website www.levi.co.za.

Bronx launches Africa sneaker

Bronx footwear has launched its new Africa sneaker in celebration of national Heritage Day, on 24 September, 2010. The shoe is available in chocolate and beige from retail outlets nationally.

Bronx designer Gordon Gassert, said: "The Africa sneaker has been designed with the African continent in mind. This can be seen through its composition, which represents Africa's colourful history and diversity. We trust South African men will appreciate our aim to be both patriotic and stylish, whilst celebrating this important day in South Africa's history."



The Africa retails from R298 and is included in the Bronx summer 2010 collection. With its multi-coloured rubber sole the Africa can be paired with anything from dark denims to cargo pants.



For additional information about Bronx and the new summer range, go to www.bronxshoes.com or call +27 (0)21 590 7000.

GOURMET x HEINEKEN QUATTRO C

Italian American mens wear brand Gourmet teams up with Heineken to collaborate on their Quattro C high top sneaker.



 

“Gourmet and Team Epiphany present the Heineken x Gourmet Quattro C collaboration, a unique brand co-creation to be seeded to global influencers, with a future retail release date on the horizon!

Gourmet is a brand that truly defies categorization. Above all, cornerstone influences are Italian and Italian-American culture. From old world Italy’s grand tradition of men’s wear tailoring. Gourmet has an undeniable swagger; Heineken fits into this Gourmet lifestyle seamlessly.

The footwear collaboration between Heineken and Gourmet brings two top-quality brands that offer the best products in their industries. This shoe takes cues from Heineken’s history to complete the design. The brushed cotton canvas tells the story of the wheat and organic materials used to make the beer and the color accents drive home the iconic Heineken iD.

For the first time in its history Heineken has allowed a footwear company to utilize its iconography to create a unique interpretation of what the brand means to them!”

 

SWAGGER x ALPHA MA-1 "PATCHES" JACKET HOLIDAY 2010

Japanese brand Swagger collabs with Alpha MA-1 again this time adding more details to the flight jackets. Like the previous release, the jackets come in three colorways but this time around the brand has added patches to the front and back of the jackets

Lil Wayne – I Am Not A Human Being (Retail) Download

LIL WAYNE – I AM NOT A HUMAN BEING (RETAIL) TRACKLIST

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LEBRON JAMES NAMED TO FORTUNE'S "40 UNDER 40" LIST

The Miami Heat forward and two-time reigning NBA MVP was ranked No. 20 on Fortune's "40 Under 40" list. Lebron is the only athlete to make 40 Under 40 this year and is the youngest on the list. James joins Mark Zuckerberg (2) CEO of Facebook, Evan Williams (3) and Biz Stone Co-founders of Twitter, Roland Fryer (38) Professor of economics, Harvard University, and Max Levchin (tie-31) Co-founder, PayPal; founder, Slide; vice president of engineering, Google

Jay-Z – Hov 3D Download

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Wacka Flocka Flame – Flockaveli Download

WAKA FLOCKA FLAME – FLOCKAVELI TRACKLIST

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Ne-Yo – Libra Scale Download

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6. ONE IN A MILLION

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8. CAUSE I SAID SO

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10. WHAT HAVE I DONE

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